C L I E N T

Brookfield 23'

P R O J E C T

Global Investor Conference

 

| Experiential

 

S I T U A T I O N

Powering the next
era of investing

Founded in 1899, Brookfield Asset Management is one of the world’s largest alternative investment firms, with a focus on global market infrastructure, renewable power, real estate, and private equity.

In November 2025, more than 400 private market investors gathered in Phoenix, Arizona for Brookfield’s annual Investor Conference. Discussions centered on three defining themes: digitalization, delocalization, and decarbonization.

 
 
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Photographs

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C H A L L E N G E

Conceive and design a 360-degree brand takeover of the historic Frank Lloyd Wright-designed Arizona Biltmore.

  • This would be the first time Brookfield's new visual identity would be deployed in experiential

  • The brand needed to function as the host of the entire campus environment from arrival to departure

  • With 400 top-tier guests in attendance, Brookfield accounted for 80% of those on property

  • The activation stretched across the Frank Lloyd Wright Building, McArthur Building, Conference Center, Spire Lawn, the 11 Villas, and the Pergola, and extended offsite to the Camby Hotel and Wrigley Mansion


S O L U T I O N

Created a visually engaging and immersive environment with carefully planned lighting, sound, and a user-friendly layout that enabled attendees to:

  • A visually compelling and user-friendly layout guided attendees through a discovery journey, with five strategically placed informational spinners for interactive learning.:

  • A large, eye-catching graphic wall with a monitor displaying dynamic AI and data visualizations, creating a futuristic atmosphere.

  • A sophisticated LED lighting system enhanced the space, changing colors and intensity to direct focus.

  • Live plants that complemented the high-tech elements, softened the environment, aligning with Dreamforce National Park themes and Salesforce's sustainability commitment.

R O L E

Consultant

R E S U L T S

The 1,000-square-foot Customer Success & Partners zone at Dreamforce 2023 successfully met its objectives, drawing attendees to the AI + Data + CRM education area and seamlessly directing them to relevant Success activations throughout the conference.

  • A T M O S P H E R E A N D D E S I G N

    The immersive atmosphere created by the graphic wall, LED lighting system and aligned perfectly with Salesforce’s innovative brand image, resulting in a 90% positive feedback rate from attendees

    The incorporation of live plants was particularly well-received, with 85% of surveyed attendees appreciating the blend of high-tech and natural elements

    The zone’s open floor plan and strategic placement of AI + Data + CRM education areas resulted in a 35% increase in attendance

  • E N G A G E M E N T A N D T R A F F I C

    15,000 visitors over the three-day event

    Eye-catching graphic wall to attracted a steady stream of attendees

    Interactive elements kept visitors engaged with informational spinners