S I T U A T I O N

Revolutionizing Wellness: Elevating Shakeology’s Superfood Nutrition Shake Experience

Shakeology, a leading health and wellness brand, was created to offer a convenient and nutritious meal replacement shake designed to support a healthy lifestyle. Known for its blend of high-quality ingredients, including superfoods, protein, and essential nutrients, Shakeology aims to empower individuals on their wellness journeys. As consumer interest in health and nutrition continues to rise, Shakeology seeks to reinforce its position in the market by enhancing brand awareness and expanding its reach.

C H A L L E N G E

Create a logo and packaging design that conveys Shakeology as the most advanced meal replacement product on the market. The design should effectively communicate the inclusion of essential vitamins, minerals, probiotics, and a comprehensive green formula, showcasing its superior nutritional benefits.

S I T U A T I O N

Develop the look and feel that expresses that this is the most advanced meal replacement product delivering the all vitamins, minerals, probiotics, and a complete green formula

• C O R E V I S U A L E L E M E N T S

• Design a logo and packaging that visually conveys Shakeology’s status as the most advanced meal replacement product, highlighting its cutting-edge formulation and nutritional superiority

  Incorporate elements that effectively communicate the inclusion of essential vitamins, minerals, probiotics, and a complete green formula, ensuring consumers understand the product's comprehensive health benefits

  Create a look and feel that resonates with health-conscious consumers, emphasizing quality, freshness, and innovation to foster trust and encourage purchase

R O L E

Creative Director, and Brand Strategist

R E S U L T S

The revitalized logo and packaging design for Shakeology significantly enhanced brand recognition and consumer engagement, positioning the product as the leading meal replacement option on the market.t

• C O R E V I S U A L E L E M E N T S

  The new logo and packaging design resulted in a 60% increase in brand recognition among health-conscious consumers within the first three months of launch

  Post-launch surveys indicated that 78% of consumers recognized the new packaging as conveying quality and innovation, with 65% expressing increased interest in purchasing due to the enhanced visual communication of nutritional benefits

  Following the rebranding, sales of Shakeology meal replacement products rose by 25% in the first quarter, driven by improved consumer understanding of its nutritional benefits