C L I E N T
Rivian:
P R O J E C T
Launch Plan
| Strategy
S I T U A T I O N
Where adventure and innovation meet the open road
Rivian is redefining mobility for those who seek exploration without compromise. As a pioneering electric vehicle manufacturer, Rivian blends advanced technology, rugged design, and a deep commitment to sustainability to create vehicles built for the next generation of adventure. With a vision rooted in environmental responsibility and freedom of movement, Rivian is more than an automaker—it’s a purpose-driven brand shaping how people connect with the world around them. This foundation sets the stage for Rivian’s bold approach to experiential engagement.
Celebrity Pitch Deck
This pitch deck presents “Powering Adventure with Rivian”—a proposed experiential campaign designed to amplify Rivian’s mission and activate its core values through real-world, adventure-driven experiences. The strategy positions Rivian at high-profile cultural events like SXSW, Sundance, and major sporting venues, offering immersive, hands-on interactions with its electric vehicles. These activations highlight Rivian’s rugged performance and sustainability commitment, reinforcing its leadership in innovation and environmental stewardship—while forging deep emotional connections with a new generation of conscious explorers.
C L I C K O N I M A G E B E L O W T O E N L A R G E ↓
C H A L L E N G E
Develop an experiential strategy for Rivian that captures the brand’s adventurous spirit and innovative design while defining how it could be activated through immersive, live experiences. The goal was to create a cohesive campaign that engages both loyal fans and new audiences, generates excitement, builds emotional connections, and drives editorial and social media impact by enabling people to experience Rivian’s vehicles firsthand in culturally relevant settings.
R O L E
Creative Director, and Strategy Director