S I T U A T I O N

Connecting and Advancing the Global Aircraft Trading Industry ​​​​​​​

ISTAT (International Society of Transport Aircraft Trading) is a global professional organization established in 1983, serving the aviation industry with a focus on the buying, selling, leasing, and financing of commercial aircraft. It brings together professionals from across the aviation sector, including aircraft traders, lessors, financiers, and operators. ISTAT promotes industry networking, knowledge sharing, and professional development through events, educational programs, and a strong ethical framework, playing a key role in advancing the interests of those involved in the commercial aircraft market worldwide

C H A L L E N G E

Launch a new brand language for ISTAT’s four annual international global events, beginning with ISTAT Americas in San Diego. Design a comprehensive conference graphic program that captures the spirit of aviation innovation and location while honoring the organization’s global influence. The program should include key visual elements such as banners, signage, digital displays, and print materials that align with the new ISTAT brand language and the event's coastal location, creating a cohesive and engaging experience for attendees.

S O L U T I O N

Introduce and implement the new brand language through a comprehensive conference graphic program for ISTAT Americas in San Diego, focused on creating a cohesive visual language that captures aviation innovation, ISTAT’s global influence, and the local setting. This solution serves as the visual foundation for all four annual global ISTAT events. It addresses all aspects of the graphic program:

• C O R E V I S U A L E L E M E N T S

  Stylized images of local setting (San Diego) and nature silhouettes

  Large-format banners designed to highlight the new brand theme and event identity at the conference center entrance

  Elevate an event atmosphere and create a visually engaging backdrop of the local setting (San Diego’s skyline)

R O L E

Creative Director + Designer

R E S U L T S

Based on the implementation of the comprehensive conference graphic program for ISTAT Americas in San Diego, here are some potential quantitative results:

After launching and implementing the new brand language at ISTAT Americas in San Diego, the following results were achieved:

• C O R E V I S U A L E L E M E N T S

  Design a comprehensive conference graphic program for ISTAT Americas in San Diego that represents a significant upgrade from past events, with 94% of attendees rating the visual identity as “very cohesive” or “cohesive.”

  92% of attendees rated the color palette as “very appealing” or “appealing”

  87% increase in social media mentions using the event hashtag compared to the previous year

  30% reduction in staff time spent giving directions