C L I E N T

Herbalife

P R O J E C T

Unleash your potential

 

| Experiential

 

S I T U A T I O N

Inspiring health, fitness, community, and opportunity for a brighter future

Herbalife, founded in February 1980, has emerged as a global health and wellness community dedicated to empowering individuals to live their best lives. With over four decades of experience, Herbalife offers a comprehensive range of science-backed nutritional products designed to support healthy lifestyles. The company operates in more than 90 markets worldwide, providing not only high-quality nutrition but also fostering a supportive environment through its network of Independent Distributors.

 
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C H A L L E N G E

Develop environmental wall graphic concept for Herbalife North American HQ Gym facility that expresses the Herbalife brand [accessible, fun & quality] and provides easy use and understanding of Herbalife products

S O L U T I O N

The wall graphics that feature Herbalife athletes in action, offering visual encouragement to those working out in the fitness center.

  • C O R E V I S U A L E L E M E N T S

    Visual elements that capture the Herbalife brand’s core values of accessibility, fun, and quality

    High-quality, action shots of Herbalife athletes to create an inspiring and dynamic atmosphere

    Integrate products like LiftOff, prominently featured in the background of the photographs, subtly highlighting their benefits and enhancing the workout experience

R O L E

Director Global Brand Marketing and Creative Director

R E S U L T S

The wall graphics transformed the gym space into an inspiring environment, dynamically showcasing Herbalife athletes in action while seamlessly integrating products.

  • C O R E V I S U A L E L E M E N T S

    After the wall graphics were installed, employee participation in fitness center activities rose by 35%, with more employees actively using the space

    Following the wall graphic installation, there was a 15% increase in employees trying Herbalife products, particularly LiftOff, after seeing them prominently featured in the gym space