C L I E N T

Herbalife

P R O J E C T

Flourish, energize, renew

 

| Brand Identity | Marketing | Packaging

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S I T U A T I O N

Herbalife empowering lives; commitment to health, community, and opportunity

Herbalife, founded in February 1980, has emerged as a global health and wellness community dedicated to empowering individuals to live their best lives. With over four decades of experience, Herbalife offers a comprehensive range of science-backed nutritional products designed to support healthy lifestyles. The company operates in more than 90 markets worldwide, providing not only high-quality nutrition but also fostering a supportive environment through its network of Independent Distributors.

 
 
 

C H A L L E N G E

Herbalife tasked us with creating a compelling brand identity and packaging design for their new H3O fitness drink product, aimed at providing rapid hydration, immediate energy, and Vitamins C and E antioxidant support to optimize your workout.

S O L U T I O N

Herbalife challenged us to develop an engaging brand identity and packaging design for their H3O Fitness Drink, a revolutionary hydration solution. The product aims to optimize workouts by providing rapid hydration, immediate energy, and antioxidant support.

  • C O R E V I S U A L E L E M E N T S

    Crafted a vibrant, energetic visual identity for H3O that aligns with Herbalife's existing brand while standing out in the competitive energy drink market

    Designed eye-catching packaging that communicates H3O's key benefits at a glance

  • M A R K E T I N G S T R A T E G Y

    Conceptualized a marketing campaign that highlights H3O’s unique benefits—rapid hydration, immediate energy, and antioxidant support—while emphasizing its role in enhancing daily performance and overall well-being.

    Created engaging, multi-platform content to drive reach and engagement, including point-of-sale materials, digital assets, and promotional items, all designed to support a successful product launch

R O L E

Director Global Brand Marketing and Creative Director

R E S U L T S

  • C O R E V I S U A L E L E M E N T S

    Crafted a vibrant, energetic visual identity for H3O that aligns with Herbalife's existing brand while standing out in the competitive energy drink market

    Designed eye-catching packaging that communicates H3O's key benefits at a glance

    87% of consumers reported the H3O packaging caught their attention on store shelves

    Brand recognition for H3O increased by 65% within the first three months of launch

  • M A R K E T I N G S T R A T E G Y

    The product catalog led to a 40% increase in distributor knowledge about H3O’s features and benefits

    The launch resulted in strong initial sales, with 92% of Herbalife distributors reporting high customer interest in H3O.

    The “Drive and Thrive” campaign significantly boosting brand awareness for both H3O and Herbalife’s broader fitness product line

    Website traffic to the H3O product page increased by 250% during the campaign period

    H3O became the top-selling new product in Herbalife's history, accounting for 15% of the company's fitness category sales within six months